U.S. Car Buyers Spend Less Than 30 Minutes in the Dealership

US Footfall Cover Q1 2019 copy

80% Report Their Car Purchase At Least 3 Months into the Future

The Q1 2019 Path to Purchase report shows opportunity to influence potential car buyers now in preparation for them entering the market in the next 3 months.

In this report you will also find: 

Consumers visit dealerships for less than 30 minutes
 
70% travel 20 miles or less away from their home to a dealership 
 
Top day of the week and time of day for dealership visits
 
Price and reliability top drivers for car
buying decisions

Downloading This Report Will Serve As Acceptance Of The Current Privacy Policy.

 

Methodology

The study results include findings from Freckle and Killi. Freckle results are derived from a proprietary projection model and fully opted-in mobile IDs. Using a base of 187M devices, Freckle collects mobile IDs and associates them to our proprietary POI database where dwell-based logic and duplication ensures the most comprehensive footfall report in the market.

Killi, developed by Freckle, is the global consent management solution for privacy and compliance challenges facing consumers and companies. This consumer-facing application allows consumers to control their identity and sell it for cash to companies looking for compliant first-party data. The results from Killi are based on surveys sent directly to the user base of Killi with this report including surveys sent to approximately 10,000 users asking about their automotive shopping habits. Respondents were paid for their responses, regardless of their answers.