The Q1 2019 Path to Purchase report highlights key consumer insights for those in the market to purchase a new car.
The report finds:
When consumers will be in the market to buy a new car
How far from home they travel to visit a dealership
Top day of the week and time of day to visit dealerships
The study results include findings from Freckle and Killi. Freckle results are derived from a proprietary projection model and fully opted-in mobile IDs. Using a base of 187M devices, Freckle collects mobile IDs and associates them to our proprietary POI database where dwell-based logic and duplication ensures the most comprehensive footfall report in the market.
Killi, developed by Freckle, is the global consent management solution for privacy and compliance challenges facing consumers and companies. This consumer-facing application allows consumers to control their identity and sell it for cash to companies looking for compliant first-party data. The results from Killi are based on surveys sent directly to the user base of Killi with this report including surveys sent to approximately 10,000 users asking about their automotive shopping habits. Respondents were paid for their responses, regardless of their answers.